Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
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Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
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Webinar

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
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Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
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Webinar

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
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Infographic

EMEA

Changing IT Budgets and Spending in Europe
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Infographic

Market Intelligence

Navigating IT Budgets Amid Market Uncertainty
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition
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White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
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White Paper/E-Book

Intent Data

Cracking the Buyer’s Journey with Intent Data
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White Paper/E-Book

Market Intelligence

Highlights from Our North American 2023 IT Priorities Study
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
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Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
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Webinar

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
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White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
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Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
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Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
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Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
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Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
business preparation
Blog Post

Market Intelligence

Current Experiences and Preparing Your Business for What’s Next
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
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Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
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Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
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Webinar

Market Intelligence

Customer-centric Growth in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

Market Insights: 2021 DevOps Pulse Survey Results
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Webinar

Market Intelligence

Market Insights for Systems Management Marketers in 2022
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Webinar

Market Intelligence

Market Insights: The Evolving Role of Strategic IT Leaders
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White Paper/E-Book

Market Intelligence

2021 BrightTALK Benchmarks Report: Patterns in the Data
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Webinar

Market Intelligence

Market Insights: The State of Data Science in 2021
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Webinar

Market Intelligence

Market Insights: The State of Customer Experience in 2021
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Webinar

Market Intelligence

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021
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Webinar

Market Intelligence

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021
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White Paper/E-Book

Demand Generation

Digital Marketing Maturity Benchmarks Report
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
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Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
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White Paper/E-Book

Demand Generation

2020 BrightTALK Benchmarks Report
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Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
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Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
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Presentation

Market Intelligence

State of Data Enabled Marketing: Turning Insights into Actions
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
NVMe
White Paper/E-Book

Market Intelligence

Market Intelligence Report: NVMe Storage for Marketers
Hybrid Cloud
White Paper/E-Book

Market Intelligence

Market Intelligence Report: Hybrid Cloud for Marketers
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Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
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Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
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Video

Market Intelligence

Get the Facts About the Teams Buying Enterprise Technology
APAC digital marketing
Blog Post

Content

The State of APAC IT Digital Marketing
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Blog Post

Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
macro diruptor
Blog Post

Demand Generation

6 Macro Disruptors That Will Change Information Technology
Top 5 ROI Summit takeaways
Blog Post

Content

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Intelligence Driven Marketing Strategy
Blog Post

Content

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]
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Blog Post

Content

Top Ten Reasons to Attend a TechTarget #ROISummit Near You
10 biggest technology mistakes to avoid - featured
Blog Post

Content

The 10 Biggest B2B Technology Marketing Mistakes to Avoid
Guided by Content
Blog Post

Content

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator
Blog Post

Content

Audience Segmentation in Research-Based Content Marketing
Conversion Pixel