Partner Marketers
Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Anita Covelli Director of Partner Marketing

During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]

high-quality content
Factors to Consider when Selecting Lead Gen Campaign Content

Shalen Lowell Senior Content Marketing Manager

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]

lead gen content
How to Align Lead Gen Content and Messaging to Target Personas

Shalen Lowell Senior Content Marketing Manager

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]

Partner Marketing Budget
3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Anita Covelli Director of Partner Marketing

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]

Lead gen content mix
Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Kurtis Kendall Senior Copywriting Strategist

In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]

Content for lead gen
The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Kurtis Kendall Senior Copywriting Strategist

One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]

Email CTAs
Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Annie Coyne Marketing Associate Copywriter

In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […]

Email subject lines
Formulating Eye-Catching Subject Lines

Annie Coyne Marketing Associate Copywriter

In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more.   In email marketing, subject lines are the first part […]

Channel marketing
3 Areas of Improvement to Drive Channel Marketing Success

Jimmy Lee Director of Channel Marketing in EMEA

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

John Steinert CMO

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]


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