Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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Partner Marketers
Blog Post

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers
high-quality content
Blog Post

Content

Factors to Consider when Selecting Lead Gen Campaign Content
lead gen content
Blog Post

Content

How to Align Lead Gen Content and Messaging to Target Personas
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
Elevator-Pitch-Resource-Tile_v1
Video

Intent Data

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
IntentMail-AI-Resource-Tile
Video

Intent Data

Break Through with Real Personalization: Priority Engine’s IntentMail AI
Partner Marketing Budget
Blog Post

Partner Marketing

3 Steps to Make the Most of Your Partner Marketing Budget in 2024
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Webinars/Events

Intent Data

Last-Mile Personalization: Intent Insights and Sales Outreach
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White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
BetterToolkit-RESOURCE.jpg
White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
Lead gen content mix
Blog Post

Content

Selecting the Right Lead Gen Content Mix Across the Buying Cycle
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
Content for lead gen
Blog Post

Content

The Importance of Selecting High-Quality Content for Lead Gen Campaigns
Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing
Webinar

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
Developing-and-Activating-Your-Content-Strategy-With-and-Through-Partners
Webinar

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
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White Paper/E-Book

Intent Data

Sparking ABM with the Right Data and Insights
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Infographic

Intent Data

Using Data to Get B2B Sellers Back on Track
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Product Sheet

Partner Marketing

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners
Email CTAs
Blog Post

Content

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 
Email subject lines
Blog Post

Content

Formulating Eye-Catching Subject Lines
ESG_What-is-Great-Content_Resource-Tile
Webinars/Events

Content

What is Great Content for Buyers and Why’s it So Hard?
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Webinars/Events

Content

Scaling Growth with Limited Marketing Resources
Essential-Metrics-for-Successful-ABM-Res
Webinars/Events

ABM

Essential Metrics For Successful ABM
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Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
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Video

Content

BrightTALK: Much More Than a Webinar Platform 
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
Webinar_Brand-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Developing Your Brand
72X-ROI-How-Radware-Works-Webinar-Magic-to-Generate_More_Demand_Res
Webinars/Events

Content

72X ROI: How Radware Works Webinar Magic to Generate More Demand
Forrester-London-2023-rsc-img
Event

EMEA

Come See Us at Forrester’s B2B Summit EMEA
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Webinar

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
ESG-Overview-Video-2023-Resource-Tile_v2
Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
Scale_Venture_Partners_Res
Webinar

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
Research-Report_Beyond-the-GenAI-Hype—Real-World-Investments-RESOURCE.jpg
Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
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Product Sheet

Intent Data

Fueling Your Data Workflows with TechTarget’s Audience and Intent
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Research/Analysis

Content

The Future Of B2B Content​
NettingDeeper_Resource
White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
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Infographic

Intent Data

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox
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White Paper/E-Book

Demand Generation

Get Off the MQL Hamster Wheel. Get On with Winning Deals.
ESG-A-Better-Way-to-Bring-Buying-Teams-Together-Res
White Paper/E-Book

ABM

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers
Channel marketing
Blog Post

Channel

3 Areas of Improvement to Drive Channel Marketing Success
TTGT_Reaching-Beyond-Lead-Revenue-Resource
Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
Sales-and-marketing-can-thrive_Resource-Tile
Video

Intent Data

How Sales and Marketing Can Thrive on Real Purchase Intent
B2BSMX-2023_Resource-Tile
Event

Intent Data

Come see us at B2BSMX
convert.jpg
Research/Analysis

ABM

Measuring the Impact of Account-Based Marketing
Priority-Engine-BrightTALK-Collateral_Resource-Tile
Product Sheet

Intent Data

TechTarget + BrightTALK: Access the Largest Source of Qualified B2B Buyers
Priority-Engine-HQLs-Collateral_Resource-Tile
Product Sheet

Intent Data

Priority Engine™ + High-Quality Leads
PE-Overview-Video-2023_Resource-Tile_v1
Video

Intent Data

Priority Engine: Unlock Your Most Relevant Audience for More Revenue
TTGT_PE for Sales overview_Res
Product Sheet

Intent Data

Priority Engine: Find the Accounts That Matter and the Contacts That Convert
Accelerate ABM with Priority Engine PE July 2023
Video

ABM

Accelerate ABM with Priority Engine™
TTGT_Engines-of-Alignment-Replay-RESOURCE
Webinar

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
TTGT_HGInsights-Targets-to-Triumphs-RESOURCE
Webinar

ABM

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign
Blog Post

Demand Generation

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”
EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE
Infographic

EMEA

Changing IT Budgets and Spending in Europe
TTGT_PE-Lead-Gen-Collateral-Resource
Product Sheet

Demand Generation

Priority Engine™ + Lead Generation
TTGT_PE for Sales overview_Res
Product Sheet

Intent Data

Priority Engine is the Fastest Path to the Deal
TTGT_Navigating_IT_Budgets_Amid_Market_Uncertainty-RESOURCE
Infographic

Market Intelligence

Navigating IT Budgets Amid Market Uncertainty
Build_a_Better_Webinar-Creating_a_Promotion_Plan-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Creating a Promotion Plan
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Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
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