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5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Paige Pollard Senior Manager, Corporate Communications

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]

managed service provider MSP
The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]

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When Buying Patterns are Disrupted, Ramp Up Social Selling

Paige Pollard Senior Manager, Corporate Communications

In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]

purchase intent data in APAC
3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market

David Lane Director of Customer Success, APAC

As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives.  […]

customer experience
How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Senior Director, Corporate Communications

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

digital advertising
Why I’m Staying the Course on our Digital Advertising Program

John Steinert CMO

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

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5 Tips for Selling Technology in Uncertain Times

Kyle Donley Product Marketing Manager

Selling technology during a time of social and economic uncertainty can be challenging, awkward, and may even feel a little improper to you. While these feelings are certainly normal, just […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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