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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
ABM-HVO-INFG_Resource-icon
Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
Rules-of-Engagement-2-Resource-Play
Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Tenbound_Webinar-Presentation-Recap_Resource-icon
White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
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White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
TTGT_Part_2_Map Content to the Buyers Journey-Res
White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
TTGT_1_Document_Your_Ideal_Customer_Profile_Res
White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
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Infographic

Intent Data

Is Bad Outreach Killing Your Business?
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White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
TTGT-MOI-Resource-Tile
Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
WCS-Align-Your-Partner-Programs-Res-Button
Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
Making-Sense-of-B2B-Purchasing-Intent-Data
White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Video

Content

Marketing’s Role in Digital Sales Content
intent data
Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
Creating-More-ABM-Ops-Infographic_Resource
Infographic

ABM

Creating More ABM Opportunities Using Webinars
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
TTGT_MarTech-ABM-Ebook_Resource_Icon-384×320
White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
TTGT_Owners_Manual_Modern_Demand_Gen_Res
White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
Accelerating-Strategic-Accounts-Ebook-Resource-r1
White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
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White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
Gartner_HVO-Ebook_Resource-icon
White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
Brand-Studies-Infographic_Res
Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Anatomy-of-a-Strong-Purchase-Intent-Signal_Infographic-Resource
Infographic

Intent Data

Anatomy of Real Purchase Intent Signals
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
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Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
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Webinar

Intent Data

Intent Data: What Really Matters and Why?
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Better_Channel_and_Alliance_Partnerships
Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
Rules-of-Engagement-Res-Button
Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
B2BMX2022_Res
Event

Intent Data

Audiences. Content. Data. Activation.
ABM-that-Works_Webinar_Res-r1
Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
Secrets-Behind-100k-Campaigns_Resource-Tile
White Paper/E-Book

Demand Generation

Secrets from 100,000 Demand Gen Campaigns
Don_t-Box-Yourself-In_Webinar-Resource-icon_1
Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
Beware-ROI-Killers-Ebook_Resource-Tile
Presentation

Intent Data

Overcome ROI Killers with Intent and Intelligent Automation
Heinz-Report-Resource-Icon
Research/Analysis

Intent Data

Profiling ABM: Experiences, Challenges & Successes
Mapping-B2B-Content-eBook
White Paper/E-Book

Demand Generation

Mapping B2B Content to Each Stage of the Funnel
Warm-Up-Your-Winners-Res
Infographic

Intent Data

Warm Up Your Winners: Stoking Nurtures with Intent
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
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Webinar

ABM

Solving for Engagement: A Key to ABM Success
hushly-presentation-recap-preview
White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
Surviving-Barely-Res
Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
DemandGenReport-Webinar-Resource-r1
Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
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