Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

Download Now
ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

Learn More
ABM-That-Works-4-Resource-PLAY
Webinar

ABM

Sustaining ABM Success: Balancing Scale and Customization
NASA_Webb_Telescope_Image
Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
Verizon-ABM-with-Intent-Resource-Tile_v1
Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
Rules-of-Engagement-Always-On-Resource-Tile
Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Intent-Data-Big-Picture-Recap-Resource
White Paper/E-Book

Intent Data

Intent Data, Big Picture: What Really Matters and Why?
Rules-of-Engagement-4-Resource-Play
Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
Like-Tetris-for-B2B-Resource-Tile
Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner Intersection-Button-Res
Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
SPARK-Matix-LP_Featured_Image
Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
Awareness-Megaphone-Video-Resource-Tile
Video

ABM

Turning Funnels into Megaphones
Rules-of-Engagement-Always-On-Resource-Tile-noPlayButton
White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Rules-of-Engagement_Maximaxing-Content-Creation-Resource-Tile
White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
ABM_3-Paths-Res
White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
Smart-Selling-Webinar-07052022-Resource-GEODE
Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
Short-Complete-Guide-Resource-Tile
White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
Activity-Matters-Ebook-Resource-2
White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
SOCIAL_EBook_Light at the end of the funnel_Resource
White Paper/E-Book

Sales

Light at the End of the Funnel
Martech-Salestech-Intersect-Summit_Resource-Tile
Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
Martech-Salestech-Intersect-Summit_Resource-Tile
Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
Martech-Salestech-Intersect-Summit_Resource-Tile
Webinar

Intent Data

Empowering Sales Through Intent Data
Better-ABM-Five-Lessons-Res
White Paper/E-Book

ABM

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
AI vs. purchase intent
Blog Post

Intent Data

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
Rules-of-Engagement-Res-Button
Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
A_3-Step_Guide_to_Creating_Authentic_B2B_Webinar_Content
White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
TTGT_Part_7-Lead Scoring and Action Triggers _Res
White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
TTGT_Part_8-9_Measurement KPIs-the Role of Awareness _Res
White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
Part_6-Marketing_Channels_Programs_Campaigns
White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
BrightTALK-Co-Presenting-Webinars.jpg
White Paper/E-Book

Content

Co-Presenting Webinars
What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1
White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
TTGT_Part_4_Establish Organizational Alignment-Res
White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
TTGT_Essential Metrics for ABM_Resource_Icon
White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
Pre-Webinar-Checklist
White Paper/E-Book

Content

Pre-Webinar Checklist
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
Brand-Advertising-Guarantee-Success-Display-Ads-Resource-Tile
Infographic

Advertising

Guarantee the Success of Your Display Campaigns
Embracing-Customer-Uniqueness-Resource-Tile_v1
Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
Adpating-to-the-Speed-of-Change-Resource-Tile
White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
Rules-of-Engagement-3-Resource-Play
Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
Tethering-Brand-and-Buyer-Resource-Tile_v1
Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
Don_t-Box-Yourself-In_Webinar-Resource-icon_3
White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
ABM-Webinar-Series-3-Resource
Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
Billion-Dollar-Blindness-WEBINAR-Resource-Image.jpg
White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
market_through_with_partners
Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile
Presentation

ABM

Because Your MQLs Just Won’t Cut It
Short-End-to-End-Guide-Resource-Tile-R1
White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile
White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
Contact Sales
Contact Sales
Conversion Pixel